Dennis Fitziggons, Sales Manager
Harpoon New England
Training
FARRELL DISTRIBUTING CELEBRATES CONTINUED LEARNING EFFORTS
Farrell Distributing prides itself on employing Vermont's most knowledgeable beverage sales professionals. Our Training Team is led by Taylor Cameron, a Wine & Spirits Education Trust (WSET) Certified Educator and Diploma Graduate, he is assisted by Dori Baker who also recently gained her WSET Diploma Certificate.
Together, Taylor and Dori lead regular training sessions of the various levels of WSET courses to ensure our sales team is always the most knowledgeable in the state. These courses cover the world of wine grapes, classic wine regions and food pairing techniques. Guided wine tastings arm the attendees with advanced analytic skills to assess wines for soundness and sensory qualities.
As members of the American Cider Association, we are engaged in their Certified Cider Professional program. This education program covers the basics of apple growing & propagation, cider making techniques, cider classifications and food pairing. Farrell Distributing now has 20 Certified Cider Professionals with twelve passing with a score of 90% or higher. More staff members will be working toward completing the certificate in the future.
Additional stand-outs on our team include Dori Baker, who has passed both the French and Italian Wine Scholar programs with honors, and Alex Moran, who passed the Italian Wine Scholar program offered by the Wine Scholar Guild. Other staff certifications include eighty-five Cicerone Certified Beer Servers and six Certified Specialists of Wine (Society of Wine Educators).
WE EMPLOY FULL TIME BEER, CIDER & WINE TRAINERS ON STAFF
In addition to our monthly internal staff trainings, we offer training services to our on-premise and off-premise accounts, including:
Beverage Menu Training & Service Standards
Beer Seminars
How Beer is Made, Style Family Tree & Food Pairing
Staff Knowledge Assessments
Food Pairing Workshops
Wine Seminars
Varietals, Regions & Food Pairing
Wine and Spirit Education Trust Level 2 and 3
Coming Soon: Cicerone Prep. Seminars
INTERESTED IN PARTICIPATING IN A TRAINING?
“Selling and building craft beer brands is a true team effort between brewery, distributor and retailer. Farrell Distributing does an outstanding job of working with us to develop and execute strategic plans in order to grow and strengthen our entire portfolio in the State of Vermont. Farrell is a tremendous teammate, who is a pleasure to work with!”
"Since 1994, Farrell Distributing has stepped up to the plate for us. The service, the selection, and most importantly, the staff always hit it out of the park."
Vermont Lake Monsters
“They do a great job!”
West Addison General Store
“Farrell has shown their ability to adjust to the demands of the market and become more involved with small independent wine stores. Their wine portfolio has improved and has some nice “gems”, like Tutunjian.”
Denis Noel
Bennington Beverage Outlet
