What a Summer it was....

Sports Took Center Stage

The season kicked into high gear Memorial Day Weekend with the Vermont City Marathon, bringing thousands of runners and spectators into Burlington.

Summer also meant a return to the ballpark with the Vermont Lake Monsters. Farrell was proud to be part of another season of Lake Monsters baseball at Centennial Field, supporting one of Burlington’s favorite summertime traditions.

Then came one of the biggest sporting events of the year—the FIFA World Cup.

Throughout the tournament, our team worked with bars, restaurants, resorts and retailers across Vermont to turn matches into events. Watch parties, samplings and promotions brought fans together throughout the state, including a special community watch event with the Vermont Lake Monsters.

Don't forget about Vermont Green FC who finished a second undefeated season and won the national championship for a second year in a row!

Music, Food & Summer Nights

Sports were only part of the story.

Farrell and our brand partners were also part of the Burlington Discover Jazz Festival, SB Nite Out, Ben And Jerrys Concerts On The Green, The Dead of Summer Music Festival and other community gatherings throughout the summer.

As August rolled around, the Champlain Valley Fair provided a fitting end to the season, including the Michelob ULTRA Concert Series and plenty of opportunities to connect with fairgoers.

These events are some of our favorite parts of what we do. They allow our team to take brands beyond the shelf or tap handle and make them part of an experience.

Supporting Our Communities

Some of the most meaningful moments of the summer were also about giving back.

Farrell was proud to support the Tunnel to Towers 5K Run & Walk in Barton and continue our work with Folds of Honor, helping support organizations making a difference for military members, first responders and their families.

It all reflects something that has been part of Farrell for generations: being an active part of the communities where we live and work.

That's a Wrap on Summer 2026

Behind every event, tasting, watch party and promotion were members of the Farrell team working with our customers, suppliers and community partners to make it happen.

To everyone who ran with us, caught a Lake Monsters game, cheered on their team, enjoyed some live music or stopped to see us at an event this summer—thank you for being part of it.

It was a busy one.

And we wouldn't have it any other way.

Quality. Service. Community.

We Deliver the Difference.